Conscious Cup Campaign


Ditching the disposable for reuse

The Conscious Cup Campaign was started by a small group of concerned individuals who met through the Zero Waste Ireland Facebook Group. VOICE have been co-supporting this campaign with the Eastern Midlands Regional Waste Management Office since its inception in 2016.

The core strategy is to increase the use of reusable cups in Ireland and transition away from single use.  The committee and the supporters have been encouraging Cafes to incentivise customers to bring their own reusable cup by offering them a discount or extra loyalty points.


Globally it is estimated that 500 billion disposable cups are discarded to landfill or incineration every year. That’s one million cups a minute, every hour of every day of every year. These cups are virtually impossible to recycle due to the combination of plastic and paper in their design, and in Ireland we estimate that we dispose of over 200 million of these non-recyclable cups annually.

The Conscious Cup now have over 1,600 cafe's and businesses on board across the country, see the map below to find a cafe near you! 

You can read more and join the campaign here on the Conscious Cup website

For advice on how to introduce a lasting campaign to reduce waste at work, contact Conscious Cup Coordinator, Sorcha, directly at

Awards and Recognition

Green Awards 2019 - Winner - Green NGO of the Year
All Ireland Community and Council Awards 2019 - WINNER